Founder &
Executive Coaching
I help founders and executives with the challenging pressures that comes with running a company. Beneath strategy & operations, lie the challenges of one’s own psyche, having a clear map of where you are going, a way to get there, all while shaping a healthy company culture that thrives under the pressures of growth.
If you’re high performing, yet underneath it you feel the weight of thoughts such as:
“Am I making the right decisions?”
“How do I get past this crushing stress I keep feeling?”
“When will the pressure stop?”
“How much longer will this go on?”
“Who can I can turn to that really understands what I’m going through?”
When these questions persist, coaching becomes less about performance optimization and more about structural clarity.
Most entrepreneurs are deeply capable yet profoundly under-supported. Many of us build companies and bring core beliefs, behaviors and patterns that began long before our business plan. When we don’t pause to face those patterns, success can quietly turn into exhaustion or annihilation. Coaching creates the space to transform — so the business serves your life, not the other way around.
Over decades as a CEO, I experienced this core truth: transformation begins within. When the inner world is unclear, the outer one eventually fractures into stress, misalignment, and burnout. That’s why founder burnout has become part of the entrepreneurial lingo. Don’t let that be your story.
My work integrates several frameworks, not as abstractions, but as practical lenses for leadership.
Transformational Coaching
The core principle behind my coaching approach is that sustainable change requires a shift in how meaning is made, not just what actions are taken. Many leaders try to solve exhaustion, indecision, or conflict by doing more or deciding faster. Transformation works at the level beneath behavior. We surface the assumptions, identities, and emotional patterns that quietly govern choices, then restructure them so action becomes cleaner and less costly.
Carl Jung and Depth Psychology
Jung’s central insight is that what remains unconscious will direct life from behind the scenes. In leadership, this shows up as repeated conflicts, blind spots, overcontrol, or avoidance that feel rational in the moment. Coaching applies this by identifying shadow patterns, projections, and unresolved internal splits that distort decision-making and culture. As these are integrated, leaders regain range, creativity, and psychological flexibility.
Taoism
Taoism emphasizes alignment with reality rather than force against it. Excessive striving, rigid control, and constant urgency create friction and waste energy. Applied to leadership, this means learning when to act decisively and when to allow systems to unfold. We examine where effort is misapplied, where resistance is internal rather than external, and how to lead with timing, proportion, and restraint instead of chronic push.
Integral Theory
Ken Wilber’s Integral Theory provides a map. Leadership failures often occur because one dimension is overdeveloped while others are neglected. We work across inner experience, observable behavior, systems, and culture. Personal psychology, leadership behavior, organizational structures, and shared meaning are treated as interdependent. This prevents the common trap of fixing one layer while another silently undermines it.
Across these frameworks, a consistent truth emerges.
Leaders do not break down because they are weak, careless, or flawed. They act logically within the constraints, incentives, and pressures present at the time. When outcomes disappoint, the question is not “what’s wrong with me,” but “what conditions made this decision make sense when I made it.” Applied to coaching, this reframes burnout and error as signals of misalignment, rather than personal deficiency. The result is accountability without self-blame, learning without shame, and leaders who can examine reality clearly instead of defending themselves against it.
Weeds grow fast and wither; trees take time yet endure. Coaching is a long-term investment in both your business and yourself—building roots deep enough to thrive through every season. We start where you are and move forward together in a structure that fits your life and leadership rhythm.
If this resonates within you, I’d welcome getting to know you.
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