Guides for Founders and CEOs

Short, direct answers to the questions founders actually ask about coaching, identity, and the inner parts of building a company. Written from 17 years as a CEO and two exits, not from theory.

Start here

Identity-Level Coaching for Founders covers what this work is, how it differs from regular executive coaching and from therapy, and when a founder needs it.

What Is a CEO Coach? covers what a CEO coach actually does, how it is different from a mentor or an advisor, and when to bring one in.

If you would rather just talk, see how I work with founders.